In my role as a Print Design Assistant at H&M Man, I provided crucial support to the Print Designer, aiding in the creation of prints, stripes, and checks tailored for Men's Underwear, Swimwear, and Loungewear.

This encompassed curating seasonal mood boards, participating in meetings with Product Designers and Buyers, and conducting thorough market analyses, all with a focus on aligning our designs with customer preferences.

Furthermore, I contributed to the creation of repeats and colorways, ensuring meticulous attention to detail. Continuous research into current trends enabled us to stay ahead of the curve, delivering designs that resonated with our customer base.