H&M Move
MY ROLE:
Senior Print / Graphic Designer
DATES:
May 2016 - August 2023
TOOLS:
Photoshop, Illustrator, Indesign, Ms Office, 3D Clo
As a print designer at H&M Move, I was tasked with overseeing the entire department's print and graphic design and creative direction.
I began by researching fashion, sports, and consumer trends to develop customer-focused creative ideas.
Working closely with fashion designers and buyers, we set project directions to align with customer preferences and company objectives. This included designing graphics and prints, considering budgeting and sustainability goals, and crafting suitable copy that matched our creative direction and trends. Selecting appropriate typography and colors ensured consistency across projects while prioritizing customer focus.
Additionally, I collaborated on the seamless implementation of our new logo and branding, ensuring our designs resonated with our target audience and maintained a cohesive brand image.
