SENIOR GRAPHIC DESIGNER - H&M MOVE , Stockholm, Sweden, May 2016 - August 2023

• Being a visionary in the field of prints and graphics for the whole department.  

• Creating and presenting seasonal moodboards, with Men‘s, Women‘s and Kid‘s Sport costumer in focus.

• Strategic involvement in market research, creative direction and branding. 

• Experimenting with, and developing, new print techniques with suppliers for new seasons.

• Taking a influential role in all aspects of the print design process; from designing prints to creating colourways and repeats, as well as checking strike-offs.

• Continuously keeping up-to-date with the latest design software, including Adobe Creative Suite and 3D Clo, through ongoing learning.

• Being in constant dialogue with stakeholders so as to create the best quality product and assortment.

• Active participation in sales and collection meetings, regularly taking the lead on action points where required.
  

PRINT DESIGN ASSISTANT - H&M, Stockholm, Sweden, May 2015 - May 2016

• Assisting Print Designer in her daily work.

• Designing prints, stripes and checks for Men‘s Underwear, Swimwear and Loungewear.

• Creating repeats and colourways.

• Researching and analysing current trends. • Creating and updating Artworks.

• Checking and following up strike-offs.

PRINT DESIGNER - Baxter Fawcett Ltd, London, UK,  November 2013 - April 2015 

• Designing contemporary prints for the international womens‘ fashion market.

• Researching and analysing current catwalk trends.

• Regularly overcoming obstacles that result from specific client demands.

• Constantly observing the need to introduce new design concepts and techniques into the market, while keeping a high standard of design.

• Digitally printing and heat pressing prints on fabric.

• Styling printed fabric into mock-up garments.

PRINT DESIGNER - The Colorfield Design Ltd, London, UK, February 2012 - November 2013

• Designing prints for the international womens‘ fashion market.

• Researching current fashion trends and interpreting them into prints for the target market.

• Keeping a high standard of design and creativity while also meeting set sales and productivity targets.